Gumboot Friday is an initiative from I Am Hope, a youth and community focused support group run by The Key to Life Charitable Trust, founded by Mike King.
Gumboot Friday is a fun way for Kiwis to join the mental health conversation, while raising money to provide free, timely counselling for young people in need.
This year, a Tractor Trek from Bluff to Cape Reinga in the lead up to Gumboot Friday on 3 April, will also raise money and awareness for the cause.
“As a Kiwi gumboot icon – and New Zealand’s most trusted gumboot for well over 60 years – it makes perfect sense for us to support Gumboot Friday and give back to young New Zealanders struggling with their mental wellbeing,” says Skellerup CEO, David Mair.
Skellerup has donated $20,000 to Gumboot Friday. In addition, it is donating $2 for every pair of Skellerup gumboots sold at Farmlands and Farm Source stores when the Tractor Trek visits, as well as $2 for every pair of Skellerup gumboots sold nationwide on Friday 3 April.
“We were thrilled to have Mike King and the I Am Hope team visit Skellerup’s manufacturing site in Christchurch this week. Mike spoke about the importance of mental health and checking in on your friends and Whanau. We all need to remember to do this on a regular basis,” says Skellerup Agri Divisional Manager, Hayley Gourley.
For more information about Gumboot Friday and I Am Hope, visit www.iamhope.org.nz.
To find out when the Tractor Trek is visiting Farmlands and Farm Source stores, visit www.gumbootfridaytractortrek.org.